Sometime in August, we blogged about the importance of having a personalized online account in e-commerce sales and we tried to drop a few hints about a wonderful online resource we were building for our distributors. Well, without much further ado, let me present Phase I of Bluff Manufacturing’s Distributor’s Portal.
This will be your gateway into a unique user experience and will make your online searches and purchases much easier and much more sophisticated. Our inspiration as always, came from you. A recent survey we conducted showed that you would like very much to have your own unique shopping experience with us. Product literature, sell sheets, videos, special distributor pricing and inventory searches made easy – all available only through our Distributor’s Portal.
So, what are some of the changes and enhancements you can expect from us?
Channel Partner Prioritization: As a valued Bluff Manufacturing channel partner, you will be able to register online with us giving you access to search our inventory and to look up product pricing and dealer discounts.
Customized Shopping Experience: Your unique sign-in will give us important data about your searches, which helps us customize your pages to your specific requirements. The advantages you receive as a valued partner will be akin to that of a personal buyer or salesperson giving you personalized service with your online shopping.
These easy steps should help you get set up:
- Visit www.Bluffmanufacturing.com and click on the “Resources” tab at the top of the page.
- On the bottom right-hand side of the page, click on the big grey diamond deck button titled “Distributor Resources.”
- In the Distributor Resources page, click on any of the light grey rectangles to access the Login Form.
- Click on “Create Account” and use your current Bluff Customer Number (found on invoices or by contacting marketing@bluffmanufacturing.com) to complete the short form.
Your login information will be automatically emailed to you, which you can then use to access the portal. Through this portal, you will have access to great sales tools, marketing literature and special product pricing. So, if you haven’t registered with us already, go to www.bluffmanufacturing.com and get started! We’re always looking for more ways to offer our channel partners resources that will enable and assist them in selling Bluff products.
We have more goodies on the way! In addition to more training tools and videos, we are also going to develop affiliated customer pages within the portal as part of our e-commerce expansion. This will provide your customers their own unique pages that will allow them to view products and order online through you on our website. Automating some of the administrative functions or moving them online will leave you with more time for customer relationship management and problem solving. Happy Selling!
